Community campaigns

Campaigns appear on the community homepage and on post pages.

Who can create campaigns?

Both the designated Community owner and HealthUnlocked can create campaigns. The campaign author is clearly indicated by the avatar and the 'Featured by' below the content.


 

What type of campaign can I create as a community owner?

Campaigns can be created to promote content inside your community or to signpost external content that matters to the community.

E.g.

  • Signpost community announcements (e.g. pinned post)
  • Promote events (e.g. fundraising dinners)
  • Signpost community polls
  • Promote a mailing list (e.g. newsletters)
  • Signpost services (e.g. helpline)
  • Promote fundraising activities

Please consider our terms of engagement when planning community campaigns.

How do I create a campaign?

Community owners can create campaigns using the ‘Campaigns’ tab in the admin section. Click on ‘create campaign’ and fill all the required fields 

  • Add a campaign name to appear on the reporting screen inside the admin section. You can add anything that is easy for you to remember. This will not be visible on the community when the post is published
  • Fill in the campaign content: title, body, url and call to action. The character limits are set to ensure the campaign will be easy to read and fit well on mobile devices. You can click ‘Preview’ to see how your campaign will look.
  • Review targeting options to ensure your campaign will be reaching the most relevant audience.

NOTE: Your campaign will start immediately, so complete the campaign section only when you are ready to go live.

How do I edit a campaign?

Go to the reporting screen and click on the campaign name. Make any changes and hit ‘Save campaign’.

NOTE: Saving changes will NOT make your campaign active, to do that you need to change the campaign status on the reporting screen.

How do I delete a campaign?

Go to the reporting screen and click on the campaign name, scroll to the bottom of the page and click ‘Delete’.

NOTE: Deleting a campaign is permanent and will remove it from the results list.

How do I stop / restart a campaign?

You can activate or deactivate campaigns on the reporting screen.

At the moment community owners can only have one campaign running at any time, which will appear at the top of the reporting screen.

Where can I see how my campaign is performing?

When a campaign is created they appear on the ‘Campaigns’ tab in the admin section. The table displays the following performance metrics:

Metric     Definition
Reach     The number of people who saw your campaign at least once.
Clicks     The total number of clicks on the campaign.
Click rate     The total number of clicks divided by the reach.
Dismissals     The number of times the campaign was closed.

How will HealthUnlocked use campaigns?

HealthUnlocked will use the campaigns tool within communities. The campaigns will signpost useful content, research activities and other relevant services (both within HealthUnlocked and external services). These include:

  • Links to useful content inside of HealthUnlocked - posts, communities, users, other product features
  • Market research opportunities
  • Clinical trial opportunities
  • Links to editorial content
  • Links to related products and services

All posts will be in accordance with the terms and conditions of the site.

NOTE: This is the first version of this feature, we will continue to improve and update campaigns based on feedback. 

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