Community campaigns
Overview:
Community campaigns will appear on your community homepage and on single post pages. Campaigns can be created to promote content inside your community or to signpost external content that matters to the community.
Examples:
- Signpost community announcements (e.g. pinned post)
- Promote events (e.g. fundraising dinners)
- Signpost community polls
- Promote a mailing list (e.g. newsletters)
- Signpost services (e.g. helpline)
- Promote fundraising activities
Please consider our terms of engagement when planning community campaigns.
Where are campaigns displayed?
Campaigns are displayed on two pages - your community homepage and on a single post page.
On the community homepage, you will find the campaigns displayed at the second and sixth post (see image below).
On the single post page, you will find the campaigns displayed above and below the replies (see image below).
How are the campaigns displayed?
When setting up your campaign, you have 5 priority options: lowest, low, medium, high and highest.
Campaigns cycle through each time the page is reloaded. The likelihood of a campaign being displayed is related to their priority. If your campaign is experiencing low reach, we recommend you increasing the level of priority.
Who can create campaigns?
Moderation team members with the Partner badge and HealthUnlocked staff members can create campaigns. The campaign author is clearly indicated by the 'Featured by' below the content.
Where can I see how my campaign is performing?
When a campaign is created they appear on the ‘Campaigns’ tab in the admin section. The table displays the following performance metrics:
Metric |
Definition |
|---|---|
| Priority | There are 5 priority levels you can choose from: lowest, low, medium, high, highest. |
| Start date | The date you started your campaign. |
| End date | The date you set your campaign to end. If you do not set an end date, you will see ‘no date added’. |
| Reach | The number of people who saw your campaign at least once. |
| Clicks | The total number of clicks on the campaign. |
| Click rate | The total number of clicks divided by the reach. |
| Hidden | The number of times the campaign was closed. |
| Hide rate | The number of times the campaign was closed divided by the reach |
How will HealthUnlocked use campaigns?
HealthUnlocked will use the campaigns tool within communities. The campaigns will signpost useful content, research activities and other relevant services (both within HealthUnlocked and external services). These include:
- Links to useful content inside of HealthUnlocked - posts, communities, users, other product features
- Market research opportunities
- Clinical trial opportunities
- Links to editorial content
- Links to related products and services
All posts will be in accordance with the terms and conditions of the site.
NOTE: If HealthUnlocked is running a campaign, this campaign will appear first. I.e. on the homepage, your campaign will appear on the sixth post and on the single post page, your campaign will appear below the replies. If your community does not have any active campaigns, HealthUnlocked campaigns will be displayed in both positions on the homepage and single post page. |