As a charity why shouldn't we just use Facebook instead?
Facebook is good for a hundred things but HealthUnlocked communities have been designed with just one purpose in mind: to make it easy and safe for anyone to communicate online about health.
On HealthUnlocked profiles are anonymous, the interface is clean and simple, and it’s easy to share experiences privately or publicly. It also gets your organization to the top of Google search. Statistically, around 70% of your followers probably won't have heard of your organization before joining, and will instead find you through Google.
By making the most out of what HealthUnlocked offer, you should get much more traffic from HealthUnlocked than your website, Facebook group or forum.