How does HealthUnlocked make money?
Our company mission is to connect people and organisations in the world of healthcare. We believe healthcare on an individual level can change for the better when we learn from others facing similar challenges.
To get there, HealthUnlocked has to be free to our users, and free to our non-profit partners (advocates and patient organisations). Our business goal is to build HealthUnlocked as a self-sustaining, growing company and to align our revenues with the interests, ethos and satisfaction of our users.
Here's how we currently make money:
HealthUnlocked invites individual users to participate in polls, surveys, online focus groups or research recruitment. These are usually funded by a third-party organisation, including the NHS, pharmaceutical companies, academia and not-for-profit organisations.
Users are made aware of all opportunities through messages on the platform, which users can opt-out of at any time. You can read more about how to opt-out here.
HealthUnlocked never shares any personal information about our users with these third parties, unless explicit consent is given.
We build condition-specific web-applications and license them for use on an annual basis. A major example is our electronic Holistic Needs Assessment for cancer patients that is currently in use at a national level in the UK. Another example is our eSocial Prescription tool, which enables healthcare professionals to easily signpost patients to online peer-to-peer support communities, local support services and curated resources that relate to their unique health and wellbeing needs.
We are also testing out other models of generating revenue for the company. For example, another potential area of revenue might be limited and relevant sponsorship of content, only be where we think it is appropriate and where we are comfortable that it will not be disruptive to the experience of our users.